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The Mercurial Spirit
Project Type /
Campaign Directing & Management
Date /
2023
Videography & Photography /
SFM & Hamish Frost
Narration /
Maria Lagopati
Creative Direction & Campaign Management.
A campaign around the dedicated runner who goes out for a run in the harshest of conditions for the British brand, Ronhill.
Woking alongside Summit Fever Media, a creative agency of highly talented people for the video assets and Hamish Frost for the still assets.
Having such beautiful creative assets to work with when it comes to narration, makes things so much easier. Combining the product name "Mercurial" alongside the meaning of the word, we brought these two factors together and explained it through the lens of the winter weather and the committed runner who is still going out for their training.
Mercurial
(adj.)
Changing suddenly and often.
The weather in winter can be very unpredictable, with mercurial swings, just like a tempo run. When most would stay in, we step out and conquer the hills, paths and roads. That's the Mercurial spirit.
