Wax & Senses

Brand Identity & Strategy

Wax & Senses came to me with a sole purpose - let's build this brand.

Working with authentic & creative people who have a strong passion for what they do but struggle promoting it has always inspired me to give it my absolute best to help them.

Alongside the founder I came up with a suitable logo and started building on the narrative - what makes Wax & Senses so special? A lot of the times the answer lies right in front of us.
Wax & Senses is a candle brand with its' core being to awaken your senses, make you forget about stressors & help you reclaim your inner peace; all while romanticising your life.
With a founder who is hard-working & the top creative person of the class, I could not have asked for a better brand to take such a big project upon.

I build a strategic plan for the the Brand's rollout to socials and how to get started with making the first sales. After researching the relevant market & drawing inspiration from the people of the brand I helped finalise product names & offers to lure in the first costumers.

Working to build their image, I guided them through brand guidelines, tone of voice & best practices to stay consistent and create an easily recognisable brand.

More than just a brand, I help W&S build a loyal community.

P.S.: This is an ongoing project with more assets being strategically created and implemented on a regular basis.