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2026 TCS London Marathon Training Range & 1080v15 - Launch Event
Project type
Event Lead, Creative Director
Date
January 2026
Location
London
New Balance 1080v15 & 2026 TCS London Marathon Training Range Launch 👟
Leading the launch of 2 key products for New Balance. The customer favourite 1080v15 featuring the all-new "Infinion" technology and the official training range collection for the 2026 TCS London Marathon.
With the key focus being London and always wanting to authentically show up as a brand, the aim was to plan a launch event which bring together the culture of London, and remains memorable for years to come. This is how the idea of taking over the oldest serving Pie and Mash shop in London, just off Tower Bridge, became the plan.
Authenticity remains a core ethos of New Balance, and moments like this help meet at the intersection of sports, lifestyle, culture whilst celebrating locality and independent businesses.
With the company of core London Running Crews, everyone who attended had the opportunity to connect with each other, experience the space, & test the gear later in the afternoon for a social 5k.
Moments like this, help further expand the running community and celebrate traditions, through the lens of the UK market.
