Afterhours, we run.

Brand Campaign

For this project, I was tasked with creating a campaign about running in low light conditions to showcase & promote reflective running apparel for the British Running Brand, Ronhill.

After prolonged times of researching the market, a brief started to take shape.
Revision after revision and a lot of meetings later, the film and stills requirements were decided. We were going to shoot in Central London, to make this easily relatable to the U.K. market, over a series of cold and dark late nights. The struggles of reflective gear showing on camera are plenty but working alongside talented creators helps.

Running through months when darkness takes over, is no fun.
Every runner can admit this.
All thoughts people would class as rational scream to stay home, but the runner steps out the door instead. It's the commitment, the dedication, the passion taking over. It's everything runners get and other people call absurd.
The purpose of the "Afterhours, we run" campaign was to celebrate this.

I have thoroughly enjoyed managing & narrating this project.