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International Women's Month
Project type
Activation - Event
Date
March 2024
Location
London, UK
Role
Project Lead
Creative Direction & Event Management
In 2024, to celebrate International Women's History Month with New Balance, I had the privilege to creatively direct and manage an activation aiming to bring awareness to Women's History in running throughout the years while empowering them.
Inspired by the New Balance Rebels v4 tagline "Rebel by Name. Rebel by Nature", we created relevant graphics, showcasing diversity and strength. All of the event's suppliers were female owned businesses.
By forming two competitive relay teams, everyone got to try on the new Rebel's and the winners got to send a donation on their name in a chosen charity.
Through this event, we had the opportunity to support both Solace Women's Aid & GoodGym for the unique work they do for our communities.
This event would not have been possible without all the amazing and inspiring women that attended it, so thank you.
