International Women's Month

In 2024, and to celebrate International Women's History Month with New Balance, I had the privilege to create, manage and creatively direct an activation aiming to bring awareness to Women's History in running throughout the years while empowering them.

Inspired by the New Balance Rebels v4 tagline "Rebel by Name. Rebel by Nature", I worked closely with a freelance graphic designer to create relevant graphics that showcase diversity and strength. Also, all of the event's suppliers were female owned businesses.

Guests had the opportunity to do a competitive relay in two teams, try on the new Rebel's and finally, the winners got to send a donation on their name in our chosen charities.

Through New Balance, I had the privilege of choosing to support 2 non-profit organisations, Solace Women's Aid & GoodGym for the unique work they do for our communities and their inspiring causes.

This event would not have been possible without all the amazing and inspiring women that attended it, so thank you.