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UK Trail Retreat 2024
Project type
Creative Direction & Event Management
Date
September 2024
Location
Cumbria, England
Bringing together the UK trail running community, and spending some wholesome days in the countryside with like-minded people, for New Balance.
Leading the 2024 Trail activation, was an incredible experience. Finding an ideal venue to creatively direct on can be challenging, so when we recced Hidden River Cabins, which is nestled in such close proximity to the brand's UK factory in Flimby, we knew it was the one.
Alongside spending time with the UK based running communities, and fellow trail runners, guests were able to test the very exciting Fresh Foam X Hierro v8 and a wide range of our trail running gear. Did I mention paddle-boarding and sunrise yoga was involved too? Lucky to also have 3 of our NB trail & mountain runners with us, Zak Hanna, Jacob Adkin and Kate Avery for an in-depth trail running workshop and panel talk.
It's always the people who make our events so special, so thank you to all who came along and the memories you helped make.
