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UK Trail Retreat 2024
Project type
Creative Direction & Event Management
Date
September 2024
Location
Cumbria, England
Bringing together the UK trail running community, accompanied by the expertise of New balance’s elite trail & mountain running athletes.
From creative direction to hosting a panel talk discussion with New Balance elite trail and mountain athletes, leading the brand's 2024 Trail activation, was an incredible experience.
Finding an ideal venue to creatively direct on can be challenging, but Hidden River Cabins, with its close proximity to New Balance's "Made in UK" factory in Flimby, made it easier. Accompanied but UK based running communities, fellow trail runners, and elite athletes we spent our days not only testing new gear, but slowing down & reconnecting with the outdoors.
It's always the people who make our events so special, so thank you to all who came along and the memories you helped make.
