Head of Seasons, Merry Hill

Merry Hill is a truly beautiful shopping mall and retail park, hidden just outside the busy city of Birmingham.

For this project, I led the Creative Direction and Production of their Spring PR Campaign, working closely with their internal and external teams, talent and photographer. The vision was to truly shine a light on the incredible shopping mall and retail park Merry Hill is, whilst capturing the talent in 5 different outfits, featuring retailers Mango, M&S and H&M to name a few.

Starting off with the greenery outside the mall, and ending with some interior stills and the talent interacting with the space, it was truly interesting navigating the best (and most fashionable!) way to tell the story of a shopping mall experience in the beautiful spring months.